Carton with decorative feature

ABSTRACT

A folding carton has a dimensional decorative element and is formed from a cut and scored blank of paperboard or the like and comprises a plurality of connected panels defining a tube. An ultimate and a penultimate panel are foldably connected to each other with the penultimate panel foldably connected to one end of the plurality of panels. The penultimate panel readily has a viewing aperture therein, and a subpanel in the ultimate panel is folded through an angle of 180* with respect to the penultimate panel so that the final assembly provides depth through the viewing aperture to the intelligence on the subpanel.

Desmond [451 Feb. 18, 1975 1 1 CARTON WITH DECORATIVE FEATURE [75] Inventor: John D. Desmond, Philadelphia, Pa.

[73] Assignee: Container Corporation of America,

Chicago, Ill.

[22] Filed: Apr. 8, 1974 [21] Appl. No.: 458,817

[52] U.S. Cl 229/8, 229/37, 206/459, 40/l24.1, 46/35 [51] Int. Cl B65d 5/02 [58] Field of Search 229/8 X, 37; 206/457, 459 X; 40/39, 124.1 X; 46/35 X [56] References Cited UNITED STATES PATENTS 2,110,784 3/1938 Wolfson 46/35 X 2,314,721 3/1943 Lowenstein... 35/1 2,531,968 11/1950 Byck 229/8 2,643,811 6/1953 Bolding 229/27 2,648,156 8/1953 Colgate 229/8 UX 3,389,850 6/1968 Rockefeller 229/16 R 3,411,228 ll/1968 Lacey 40/124.l

FOREIGN PATENTS OR APPLICATIONS 1,536,340 7/1968 France 4O/l24.l

Primary ExaminerDavis T. Moorhead Attorney, Agent, or Firm-Carpenter, Ostis & Lindberg ABSTRACT A folding carton has a dimensional decorative element and is formed from a cut and scored blank of paperboard or the like and comprises a plurality of connected panels defining a tube. An ultimate and a penultimate panel are foldably connected to each other with the penultimate panel foldably connected to one end of the plurality of panels. The penultimate panel readily has a viewing aperture therein, and a subpanel in the ultimate panel is folded through an angle of 180 with respect to the penultimate panel so that the final assembly provides depth through the viewing aperture to the intelligence on the subpanel.

3 Claims, 5 Drawing Figures PATENTED FEB 1 8 I975 llll FIGZ CARTON WITH DECORATIVE FEATURE BACKGROUND OF THE INVENTION 1. Field of the Invention This invention relates generally to cartons of the decorative type such as may be employed for the merchandising of bottled goods.

2. Prior Art The prior art developed in a search appears to be best exemplified in the following US. Pat. Nos.

W.G. Rockefeller 3.389.850 June 25, 1968 229-l6 H.V. Folding 2,643,8ll June 30, I953 229-27 TH. Bryant, Sr. 2.325.224 July 27. 1943 206-44 H.Hv Lowenstein 2,314,72l March 23. 1943 35- l P.W. Marshburn 1,974,466 Sept. 25, 1934 206-46 SUMMARY OF THE INVENTION The invention herein is characterized by folding of panels to provide an illusion of depth in the viewing of intelligence on a subpanel disposed behind an aperture formed in a panel of a carton.

THE DRAWING FIG. 1 is a persective view of a portion of a carton having the features according to the present invention incorporated therein;

FIG. 2'is a plan view of a cut and scored blank for forming the carton seen in FIG. 1;

FIG. 3 is a perspective view of a portion of the structure forming the carton seen in FIG. 1;

FIG. 4 is an elevational view showing the relationship of certain panels forming part of the structure of FIG.

FIG. 5 is a detailed view showing steps in forming the carton of FIG. 1.

The improved carton according to the present invention is denoted by the reference numeral and is formed from a cut and scored blank 10A seen in FIG. 2. The latter comprises a plurality of foldably connected panels ll, 12, 13 and 14 foldably connected along parallel score lines 16. A penultimate panel 17 is foldably connected to panel 11 along a fold line 18 and an ultimate panel 19 is foldably connected to the penultimate panel 17 along a fold line 19A.

Panels 11 to 14 inclusive are folded along the fold lines 16 to define a tube, and the ultimate panel 19 is folded against the penultimate panel 17 to lie between it and panel 14 forming the tube. Ultimate panel 19 is glued to panel 17 and ultimate panel in turn is glued to panel 14.

The penultimate panel 17 is provided with a viewing aperture 21 which may be flanked by smaller apertures surrounding aperture 21.

The ultimate panel 19 is provided with a subpanel indicated generally by the reference numeral 22 and defined by cut lines 23 and diametrically extending fold lines 24 which join with the fold lines 23. The subpanel 22 may be provided with intelligence I thereon, and panel 22 is folded about the fold lines 24 through 180 to cause opposed tab members 25 thereof to lie against the panel 19. The latter is then folded about the fold line 19A into facing relationship with the penultimate panel 17. The folding as described of the subpanel 22 together with the aperture 20 in panel 17 gives an illusion of depth to the intelligence I when viewed through the aperture 21.

Panels 11 and 13 are provided at each end with dust flaps 26 foldable along fold lines 21 which are folded in a conventional fashion at the end of the tube formed by the panels 11 to 14 inclusive, and closure flaps 28 are foldably connected to the panel 14 along the fold lines 27, each of the closure flaps 28 being provided with a tuck flap 29 foldably connected to the closure flap 28 along a fold line 31.

As seen in FIG. 5, the subpanel 22 is folded in the manner shown and the ultimate panel 19 is folded as shown by the arrow along the fold line 19A into face to face relationship with the penultimate panel 17. Obviously the intelligence I on the subpanel 22 does not have to be of the type as illustrated, and instead of the cameo figure shown any other figure for viewing at the aperture 21 may be provided.

It will be noted from FIG. 2 that but one side (preferrably) of the ultimate and penultimate panels may be subjected to the usual graphic processes, and by reason of the folding of subpanel 22 along fold lines 24 the illusion of depth is provided at opening 21 with but the simplest of a graphic process.

I claim:

1. In a folding carton having a dimensional decorative element, said carton being formed from a cut and scored blank of paperboard or the like and comprising:

a. a plurality of foldably connected panels arranged to define a tube;

b. an ultimate panel and a penultimate panel foldably connected to each other with the penultimate panel being foldably connected to a distal end of said plurality of panels;

c. a viewing aperture in said penultimate panel;

(I. a subpanel in said ultimate panel foldable through an angle of with respect to said ultimate panel;

e. said subpanel being viewable through said aperture;

f. said ultimate panel and said subpanel being disposed in position between said penultimate panel and the other distal panel of said pluralityof panels.

' 2. A folding carton according to claim 1 wherein but one side of said ultimate and penultimate panels bear intelligence and a portion of said intelligence is viewable on said subpanel through said aperture.

3. In a folding carton having a dimensional decorative element, said carton being formed from a cut and scored blank of paperboard or the like and comprising:

a. a plurality of foldably connected panels arranged to define a tube;

b. an ultimate panel and a penultimate panel foldably connected to each other with the penultimate panel being foldably connected to a distal end of said plurality of panels;

c. a viewing aperture in said penultimate panel;

d. said ultimate panel having intelligence thereon;

e. said ultimate panel being foldable against said penultimate panel with the intelligence thereon viewable through said aperture and being secured in position between said penultimate panel and a panel of said tube. 

1. In a folding carton having a dimensional decorative element, said carton being formed from a cut and scored blank of paperboard or the like and comprising: a. a plurality of foldably connected panels arranged to define a tube; b. an ultimate panel and a penultimate panel foldably connected to each other with the penultimate panel being foldably connected to a distal end of said plurality of panels; c. a viewing aperture in said penultimate panel; d. a subpanel in said ultimate panel foldable through an angle of 180* with respect to said ultimate panel; e. said subpanel being viewable through said aperture; f. said ultimate panel and said subpanel being disposed in position between said penultimate panel and the other distal panel of said plurality of panels.
 2. A folding carton according to claim 1 wherein but one side of said ultimate and penultimate panels bear intelligence and a portion of said intelligence is viewable on said subpanel through said aperture.
 3. In a folding carton having a dimensional decorative element, said carton being formed from a cut and scored blank of paperboard or the like and comprising: a. a plurality of foldably connected panels arranged to define a tube; b. an ultimate panel and a penultimate panel foldably connected to each other with the penultimate panel being foldably connected to a distal end of said plurality of panels; c. a viewing aperture in said penultimate panel; d. said ultimate panel having intelligence thereon; e. said ultimate panel being foldable against said penultimate panel with the intelligence thereon viewable through said aperture and being secured in position between said penultimate panel and a panel of said tube. 